Graphic Designer Required in London - London

Graphic Designer Required in London

Electrify is a dynamic new digital media company that invests in and scales creator-founded brands.

Our mission is to turn creator-founded brands into global media businesses by building teams, scaling the production and distribution of content and introducing new revenue streams. We have raised multiple funding rounds and have invested in a variety of leading channels, including Veritasium, Mentour Pilot, Simple History, Astrum, Fireship, and fern.

We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey.

Come and build the future of media with us!

About The Role

As a YouTube Graphic Designer, you will be responsible for developing captivating and click-worthy video thumbnails that entice our audience to click, watch, and engage with our YouTube videos. You will also be working closely with our marketing team on a range of commercial-led print projects for our channels.

You will be designing for channels including Veritasium, fern and Mentour Pilot - leading and premium channels in their niches. You will combine your creative vision with a deep understanding of YouTube trends and audience psychology to drive higher click-through rates and audience retention.

Key Responsibilities

Responsibility for developing thumbnail and titles for new videos and optimisation across our library of videos.
Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos.
Design marketing materials, physical brand extension products, and other commercial assets for multiple creator businesses.
Use AI tools to enhance productivity, brainstorm more efficiently, and uplevel the technical execution of thumbnails.
Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video. Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life.
Audience Analysis: Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy.
A/B Testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data.
Consistency: Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels.
Performance Tracking: Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly.
Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos.

Skills and experience

A strong understanding of YouTube trends and best practices for thumbnail design
Adept at using AI tools to support ideation and enhance thumbnail execution
Previous commercial experience with print and other digital media is required for this role
Excellent level of technical knowledge in design software, such as Adobe Photoshop, InDesign or equivalent tools
Creative thinking and the ability to generate innovative thumbnail concepts
Excellent attention to detail and a keen eye for visual aesthetics
Strong communication and collaboration skills
Adept at analysing data and making data-driven decisions
Self-motivated with the ability to meet deadlines in a fast-paced environment

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https://www.linkedin.com/jobs/view/4385388244/?

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