Expert Consultant - Centre for Customer Insight - London

Expert Consultant - Centre for Customer Insight

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders-empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

Practice Area Profile

What You'll Do

Thanks to digital advances, companies know more about the intentions of their customers than ever before. Our Customer Insights team help clients capitalize on this opportunity by utilizing customer data to unlock differentiated insight, and leveraging it to drive business strategy, operational improvements and product & service innovations.

CCI experts work seamlessly with clients and consulting team members to discover unique sources of value and translate project findings into actionable recommendations. In this role, you will conduct consumer research and synthesize insights to help clients address their biggest challenges and execute their business in new ways that deliver competitive advantage and bottom-line results.

CCI experts play a critical role in helping insight projects succeed, managing consumer research efforts and communicating findings to clients. Assignments vary greatly ranging from drafting surveys to inform the investment thesis for a corporate client looking at an acquisition in a new market, to developing, executing and analysing qualitative and quantitative research to inform a Brand Repositioning or Innovation effort.

Main responsibilities include:Direct Client Engagement and Support: using a wide range of qualitative and quantitative research techniques to drive business impact with our clients. You will lead the research from design to analysis and together with the project team, will translate research findings into actionable business recommendations for the clientProposal Development Support: driving client proposals by assisting/creating materials and participating in the selling process. As an Expert, you will lead research plans and outline BCG's capabilities in the Consumer Insight domainIntellectual Capital Development: contributing to broaden and deepen the knowledge base of the firm: improving BCG's proprietary frameworks, methodologies & tools and developing knowledge of generalist consultants. Also, working hand in hand with BCG's Consumer Knowledge Team staff and play a pivotal role in the growth of CCI through case execution, client development, and intellectual property & product creationVendor Management: advising BCG's project teams on how to best select and manage external research vendors and help the broader CCI Operations team continuously validate/improve external relationshipsWhat You'll Bring (Experience & Qualifications)

We are looking for a Customer Insight Expert to design, execute, analyze, and interpret consumer research to uncover insights that will inform growth strategy, innovation, brand repositioning, operational improvement, or other types of projects for client. Our insights work is a critical part of how we partner with clients to uncover new sources of competitive advantage and value for their business.

The quintessential candidate will be intellectually curious and inquisitive with a genuine passion for problem solving. A strong service orientation demonstrated quantitative and analytical abilities, excellent interpersonal skills, leadership experience, and the ability to think quickly on one's feet are also critical for success.

Ideally, we would be considering professionals with:3+ years of industry and/or consulting experience, with a focus on consumer research, product management, or quantitative analytics and insight generation (ideally in a marketing or consumer experience organization)Demonstrated experience using quantitative and analytical skills to generate insights that inform business strategy. Mastery of Excel required; familiarity with tools such as Alteryx and Tableau a plus.Familiarity with performing data analysis, producing quantitative modelling, and interpreting data through a business and economic lens to create commercial recommendations.Nice to have (but not mandatory):Working in Consumer Insight at the brand or category level for a global, blue-chip Consumer Goods/Services companyOperating in a research/analytics/insights role for a major custom research firm or in an analytics/research role for a major syndicated data companyWorking as a junior consultant or consumer research/insight specialist for either a multinational firm or consulting boutique Demonstrated expertise across a wide range of research topics (e.g., pricing, branding, growth), survey data analysis, and quantitative methodologies (e.g., conjoint analysis, segmentation techniques, drivers analyse)Experience with customer journey mapping (including pain point identification, slide writing and analytics), particularly as it relates to journey improvement or digitizationMastery of statistical analysis concepts and techniques and experience with qualitative research, understanding customer pathways, and knowledge of digital platforms is a plus Who You'll Work With

At the core of BCG's Center for Customer Insight is a group of expert consultants and knowledge team members who specialize in the design, execution, interpretation, utilization, and application of consumer and customer insight research to business problems.

As part of our consulting cohort, CCI Experts work alongside our generalist and specialty consultants to form "one BCG team," capable of delivering deep strategy and technical expertise.

CCI Experts are energized by the "detective work" of finding the opportunity hidden inside each new business challenge. They bring knowledge on key trends and marketing topics due to their specialization across various industry sectors and markets. At BCG, we measure our success by our clients' success, and Consumer & Customer Insight is an integral part of our work as strategy advisors. By translating and amplifying the voice of the consumer, we provide recommendations that directly lead to clients taking action to advance their goals and create meaningful, enduring impact.

Practice Area profile

BCG's Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value.

The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data.

Highlights include: [1] MSP Catalyst (our flagship software platform), Pricing Advantagement Centers, [2] Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions.

The MSP is at the forefront of [3] DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on [4] Personalization and Digital Marketing, [5] Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial [consulting] capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe.

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Our Expert Consulting Track (ECT)

The Expert Consulting Track (ECT) is vital to BCG's ability to successfully meet our clients' demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the 'best of BCG' to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting.

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