Global Marketing Manager - London

Global Marketing Manager

Our client is a global leader providing data-driven intelligence and insight to businesses and professionals in niche communities around the world, enabling them to make better informed decisions, spot opportunities and gain competitive edge.

We are looking for an experienced Marketing professional to support the delivery of organisation revenue growth through an in-depth understanding of the key markets, target audiences and revenue opportunities. You will represent the voice of the customer, work cross functionally to build a single view of the customer and collaborate to explore and deliver go-to-market success.

Key Responsibilities

Marketing Plans:

* Contribute to the creation and delivery of marketing plans that include the key opportunities for growth, and major issue-based themes that will be communicated into target markets to drive demand.

Buyer Insights:

* Understand buyer personas, and how they buy, to inform campaigns, content and innovation.

* Maintain and update materials defining the Decision-Making Unit, personas and value propositions.

* Work with the Head of Portfolio Marketing to analyse current and addressable markets to determine their propensity to buy.

* Map the potential buying process for the solution, including key roles that participate in it.

Go-To-Market:

* Bring new and existing solutions to market with integrated campaigns to maximise reach and engagement.

* Manage a backlog and roadmap of revenue initiatives to test across white space, upsell and cross sell.

Messaging and Content:

* Create and execute content strategies that encapsulate audience-centric messaging and value propositions.

* Build relevant content for buyer roles to consume in a variety of formats across target market buyer journeys.

Sales Enablement:

* Enable sales to sell more via appropriate knowledge transfer, content and Go-To-Market programs.

Qualifications (what we are looking for)

* Minimum of 3 years' experience in a global B2B Marketing management role.

* Must have a comprehensive understanding of marketing planning, product marketing, marketing communications, budget management, campaign planning and execution as well as the knowledge of the processes and tools necessary to support these activities.

* Previously developed and delivered marketing plans and reporting the impact and contribution to business and marketing goals.

* Have worked in a matrix and delegated effectively to deliver marketing activities and campaigns.

* Previous experience managing resource to deliver successful marketing campaigns on time and to budget.

* Good project management skills with the ability to manage multiple projects simultaneously and deliver on-time results

* Excellent written, presentation, and verbal communication skills.

* Experience in marketing SaaS, business data, analytics, or B2B complex solutions and products preferred.

* Educated to degree level: Marketing or Business preferred.

* Ability to travel as needed

Posted on : last year, #746, 2 views, Edit

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